Successful environments are almost always the result of the degree in which a set of parameters (i.e. degrees of modernity and classicism, degrees of warmth and sterility, degrees of privacy and gregariousness, etc.) in the design intention match those same parameters in the collective users’ expectations. At Image Lab Studio we developed our own proprietary software to help us reduce the guesswork in this endeavor. Watch our Creative Director, Gustavo Tonelli, as he touches on the topic.