IMAGELAB

We are a team of professionals in the areas of marketing, design, image making and psychology studying the emotional interrelations between people and their environments. We help architects and designers create meaningful CONNECTIONS, DOCUMENT the way buildings and spaces are experienced, and AMPLIFY the impact of their works.

I. TURNING DESIGN INTO PURPOSE

THE PSYCHOLOGY OF SPACES

Design is a language understood by the mind and felt by the soul. We help companies successfully spice up environments with accents and gestures that guarantee an emotional connection with the user, while non-verbally communicating the message of the brand.

II. CAPTURING THE WAY IT FEELS

A NEW WAY OF SEEING

By understanding the designer’s intentions – and utilizing techniques borrowed from advertising and television – our productions look to portray how an environment feels, not merely how it looks. We aim to highlight the emotional clues build into the design.

III. AMPLIFYING THE EMOTION

INDIRECT EXPERIENCE

Environments and buildings can be experienced directly by actually being there, or indirectly – by reading, watching, hearing or in any way learning about them. We excel at identifying and amplifying the emotional magnifiers that make spaces memorable.

OUR EXPERTISE

A particular set of skills...

We bring to bear a complex and unique blend of talents: From marketing to retail to psychology to television, we have the tools and experience to understand what makes people tick. Successful environments are the result of the skillful resolution of a series of parameters in constant tension: between the hip and modern or the classically luxurious, between the masculine and bold or the feminine and nurturing, between the welcoming and gregarious or the exclusively select. There are no rights or wrong – as there are no absolutes when it comes to the feelings, opinions, wants and concerns of human beings. It is all in matching your proposition to the circumstances of your audience – workers, clients, visitors, customers – and the narrative of your brand.

We combine decades of experience understanding emotions, establishing connections and telling stories. Whether we are designing and installation or showcasing your design through a video featurette, the challenge is always the same: to identify and connect with the emotional needs of your target audience.

CORE VALUES

Ingenuity. Purpose. Quality.

While our service is ‘part science, part art’, there are constants that we bring to every project: Attention to detail, a keen sense to resolve aesthetic quagmires, and the underlying understanding that all businesses are in a constant time crunch. Our team passionately – and equally – commits to all projects, big and small. Our goal is always to help our clients achieve strong emotional connections through innovative visual narrative – with a language that is original and fresh, yet tied to the personality and message of the brand. 

Armani Casa, catalogue
IMAGELAB

We make spaces memorable.

ENVIRONMENTAL GRAPHICS – PHOTOGRAPHY – INSTALLATIONS – LUXURY BOOKS – VIDEO FEATURETTES – WALL MAPPING – SIGNAGE – WAYFINDING