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yes@imagelabstudio.com
Ph: +86 1881 693 3862
June 12, 2021

Blending with tradition

A wayfinding iconography set should convey much more than the way to the nearest exit. It’s an opportunity for a company to speak about itself – how serious, quirky, modern or innovative it is. Perhaps than any other single item, this iconography creates a language that speaks to employees and visitors alike. We worked with L’Oréal in a reinterpretation of their corporate history that allowed itself to be shaped by the design of this particular venue. The result is a family of icons with no sharp angles and an abundance of circles and circular references.

Task

Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

  • Design

    Marcelo Ross

  • Client

    L'Oréal

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October 1, 2021

A room with a view

The view from Zonkd offices at the White Magnolia Plaza – overlooking Lujiazui and the Huangpu River – are so breathtaking that can be easy to...
  • Strategy

    Photography

  • Design

    Charlie Tonelli

  • Client

    Space Matrix for Zonkd

View Project
June 12, 2021

Blending with tradition

A wayfinding iconography set should convey much more than the way to the nearest exit. It’s an opportunity for a company to speak about itself –...
  • Design

    Marcelo Ross

  • Client

    L'Oréal

View Project

Mailroom

The words ‘basement’ and ‘mailroom’ rarely convey images of fun and excitement, but that was precisely what we set out to do. Our client shared their...
  • Service

    Graphic Design, Installation, Art Up

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August 14, 2021

Lifts

Our task was to explain visually the different behavior of the 5 elevator cars, in a way that was effective, clear (across languages and cultures) and...
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Mystical bookstore

Working inside of a former Orthodox church and unable to renovate, alter or touch any part of it, the team at Wutopia Lab got nowhere to...
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Parisian bistro

We worked in two different fronts in this project: First we designed the logo and visual identity of the restaurant, and then conceptualized and built the...
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June 4, 2018

Indeed

  • Design

    Abbey Melsheimer

  • Client

    Perkins + Will

View Project