Blending with tradition
A wayfinding iconography set should convey much more than the way to the nearest exit. It’s an opportunity for a company to speak about itself – how serious, quirky, modern or innovative it is. Perhaps than any other single item, this iconography creates a language that speaks to employees and visitors alike. We worked with L’Oréal in a reinterpretation of their corporate history that allowed itself to be shaped by the design of this particular venue. The result is a family of icons with no sharp angles and an abundance of circles and circular references.
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.