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yes@imagelabstudio.com
Ph: +86 1881 693 3862
August 14, 2021

Lifts

Our task was to explain visually the different behavior of the 5 elevator cars, in a way that was effective, clear (across languages and cultures) and non-intrusive. In fact, to the degree that the opposite was possible, the design should help integrate the lobbies to the rest of the building.

We knew that we needed to start with a visual language that was universal, so we looked into calendars, mobile apps and subway lines for reference – all systems of visual information that are understood by everyone. This is an example of extrapolating from a reference that is universal, and then applying it to a different purpose: a classic subway line map, that shows the floor stops of each particular elevator car.

Task

First we designed the logo and visual identity of the restaurant, and then conceptualized and built the vertical garden fixture by the entrance.

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October 1, 2021

A room with a view

The view from Zonkd offices at the White Magnolia Plaza – overlooking Lujiazui and the Huangpu River – are so breathtaking that can be easy to...
  • Strategy

    Photography

  • Design

    Charlie Tonelli

  • Client

    Space Matrix for Zonkd

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June 12, 2021

Blending with tradition

A wayfinding iconography set should convey much more than the way to the nearest exit. It’s an opportunity for a company to speak about itself –...
  • Design

    Marcelo Ross

  • Client

    L'Oréal

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Mailroom

The words ‘basement’ and ‘mailroom’ rarely convey images of fun and excitement, but that was precisely what we set out to do. Our client shared their...
  • Service

    Graphic Design, Installation, Art Up

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August 14, 2021

Lifts

Our task was to explain visually the different behavior of the 5 elevator cars, in a way that was effective, clear (across languages and cultures) and...
View Project

Mystical bookstore

Working inside of a former Orthodox church and unable to renovate, alter or touch any part of it, the team at Wutopia Lab got nowhere to...
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Parisian bistro

We worked in two different fronts in this project: First we designed the logo and visual identity of the restaurant, and then conceptualized and built the...
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June 4, 2018

Indeed

  • Design

    Abbey Melsheimer

  • Client

    Perkins + Will

View Project