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168 Hubin Road, 26F, Shanghai
yes@imagelabstudio.com
Ph: +86 1881 693 3862
Work Inquiries
yes@imagelabstudio.com
Ph: +86 1881 693 3862
May 20, 2021

Mailroom

The words ‘basement’ and ‘mailroom’ rarely convey images of fun and excitement, but that was precisely what we set out to do. Our client shared their plight: Their new mailroom, built in the middle of the building’s parking lot, risk becoming a depressing sight, affecting those who worked there, those who needed to fetch packages and those who parked there. In other words, nearly everyone.

We decided to go bold and playful, making it an opportunity for branding the building – and furthermore making it an easy find for those who needed to make their way there. We deconstructed elements of the brand and reimagined some iconic symbols in the style of the company. Given the harsh conditions (humidity, no A/C) we worked with manual painters and stencils.

Task

Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

  • Service

    Graphic Design, Installation, Art Up

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October 1, 2021

A room with a view

The view from Zonkd offices at the White Magnolia Plaza – overlooking Lujiazui and the Huangpu River – are so breathtaking that can be easy to...
  • Strategy

    Photography

  • Design

    Charlie Tonelli

  • Client

    Space Matrix for Zonkd

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June 12, 2021

Blending with tradition

A wayfinding iconography set should convey much more than the way to the nearest exit. It’s an opportunity for a company to speak about itself –...
  • Design

    Marcelo Ross

  • Client

    L'Oréal

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Mailroom

The words ‘basement’ and ‘mailroom’ rarely convey images of fun and excitement, but that was precisely what we set out to do. Our client shared their...
  • Service

    Graphic Design, Installation, Art Up

View Project
August 14, 2021

Lifts

Our task was to explain visually the different behavior of the 5 elevator cars, in a way that was effective, clear (across languages and cultures) and...
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Mystical bookstore

Working inside of a former Orthodox church and unable to renovate, alter or touch any part of it, the team at Wutopia Lab got nowhere to...
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Parisian bistro

We worked in two different fronts in this project: First we designed the logo and visual identity of the restaurant, and then conceptualized and built the...
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June 4, 2018

Indeed

  • Design

    Abbey Melsheimer

  • Client

    Perkins + Will

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